Top 5 Fashion Games on iOS in the UK: Q1 2025 Performance

In the first quarter of 2025, the fashion gaming category on iOS in the United Kingdom showcased some interesting trends. Here’s a look at how the top five games performed, with data insights from Sensor Tower.

Satiszone: Perfect ASMR Tidy by Sonat Joint Stock Company had a strong start with weekly downloads peaking at around 21.7K in mid-January. However, there was a steady decline in downloads, ending the quarter at approximately 2.5K. The active user base followed a similar pattern, beginning at 17K and reaching a peak of 56.7K in early February before declining to 39.1K by the end of March.

Skincare Time: Makeover ASMR from DO VAN HUY saw its downloads fluctuate throughout the quarter. Starting strong with 24.2K downloads, it dipped mid-quarter before rising again to reach around 15.6K in early March. Active users mirrored this trend, dipping from 44.3K to 21.4K and then rising to close the quarter at 28.9K.

Glow Fashion Idol by Crazy Labs experienced a gradual decline in downloads, from 9.5K at the beginning to about 3.7K at quarter's end. Its revenue, however, peaked at $13.2K in late January before tapering off to $5K by the end of March. Active users peaked at 16.9K mid-quarter and decreased to 11.4K.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. saw a decrease in downloads from 8.9K to 3.1K over the quarter. Active users also showed a downward trend, starting at 78.1K and ending at 59.7K.

Finally, Makeup ASMR: Makeover Story by Makeup Games for FUN maintained a steady active user base, hovering around 250K throughout the quarter. Downloads started at 11.5K, declining to approximately 3.1K by the end of March, while weekly revenue showed a slight increase, closing at $330.

These insights provide a snapshot of the current trends in the fashion gaming market on iOS in the UK. For more detailed analysis and data, visit Sensor Tower.